Budweiser now positions itself as both the drink of choice for the Everyman hypnotized by Classic American Mythology AND the self-conscious Hipster Artist.
Here is a still from a current Budweiser TV commercial:
And here is an example of a Budweiser advertising campaign evident throughout hipster North Brooklyn in which Budweiser tries to tap into the lo-fi PBR/nostalgia market:
But then here is Budweiser's more familiar and universal advertising campaign, in which they cultivate and exploit American patriotism:
And then we have Budweiser's old advertising standby. The classic "This Bud's For You" everyone-everywhere-deserves-a-Bud-slogan, which, as I write this, is projected onto the wall behind home plate in the top of the 9th inning of Game 7 of the World Series.
So to recap: Budweiser is for A) special people like you but not lazy people like them, B) all America-loving Americans and B) you and everyone else too because it's an inoffensive utilitarian inebriation potion.
Advertising that is all things to all people.