A Tale of Two Shootings on Social Media

Someone got shot in the face around the corner from my apartment around 5:15 pm on Wednesday. I walked outside a few minutes later and encountered thirty cops who had shut down the street to collect evidence, like the empty shell casings nearby.

Twitter serves as the best source for breaking news citizen journalism, but only two people had Tweeted about the shooting. Neither provided much info. @PremierPolitics got the details wrong (according to brief news reports, only one person got shot – not three) and @DignaUrena posted a few photos of police on the scene.   

Five days later, these two tweets remain the only human-generated posts about the shooting, which occurred during evening rush hour on a crowded block (there were a few tweets from bots that post police scanner activity). On Friday, NYPD returned to shut down the street - this time to film the show Bull. Life goes on. Events, even really shocking ones, are wiped away and papered over.

Contrast the social media indifference to the public response to a shooting two days earlier near the corner of Greenpoint Ave. and McGuiness Blvd. in Greenpoint. Well before police and the media determined that the shooter was an ex-cop (a detail that definitely does make for a juicy story), Brooklyn Twitter lit up with photos and information. Here's a sample:

While trying to research the Greenpoint shooting immediately afterward, a friend who lives nearby encountered several other killings that received very little attention aside from a two-paragraph blurb on the News12 Brooklyn. What makes some shootings grab our attention while others fade away – disregarded or, unfortunately, accepted as a fact of life in poor urban neighborhoods of color? 

The amount of attention paid to a specific gun violence episode in New York City seems directly correlated to the amount of gentrification in the area surrounding the shooting. Greenpoint is white, hipster and thoroughly gentrified. Rampant redevelopment and displacement have hit Bushwick hard, but the eastern part still maintains much of its past identity as a neighborhood populated by low-income people of color. Gunshots out here still seem to be shrugged off as a "same old Bushwick" phenomenon, but gun violence is not a natural occurrence and we shouldn't accept it anywhere. 

Inoffensive utilitarian inebriation potion that can be all things to all people

Budweiser now positions itself as both the drink of choice for the Everyman hypnotized by Classic American Mythology AND the self-conscious Hipster Artist.

Here is a still from a current Budweiser TV commercial:

And here is an example of a Budweiser advertising campaign evident throughout hipster North Brooklyn in which Budweiser tries to tap into the lo-fi PBR/nostalgia market:

But then here is Budweiser's more familiar and universal advertising campaign, in which they cultivate and exploit American patriotism:

And then we have Budweiser's old advertising standby. The classic "This Bud's For You" everyone-everywhere-deserves-a-Bud-slogan, which, as I write this, is projected onto the wall behind home plate in the top of the 9th inning of Game 7 of the World Series.


So to recap: Budweiser is for A) special people like you but not lazy people like them, B) all America-loving Americans and B) you and everyone else too because it's an inoffensive utilitarian inebriation potion.

Advertising that is all things to all people.

"We Never Had A Choice"

In 2015, the owner of CABS Nursing Home -- a 157-unit facility on the corner of DeKalb Avenue and Kosciuszko Street in Bed-Stuy -- sold the property to a developer who drafted plans for a seven-story condo. 

This past summer, WNYC investigated the sale of CABS as well as the conversion of a Lower East Side nursing home into a luxury housing complex. The sales reflect true Monty Burns-level scheming: residents were hastily discharged or moved to other locations without a discharge plan. Families were not notified. At least one person died. 

From the story:

At CABS nursing home in Brookyn's Bedford Stuyvesant neighborhood, some family members said they were rushed into leaving before a closure plan was approved by the state in February. Rafaela Rodriguez's husband died shortly after leaving the facility. She said an investigation into her husband's discharge is a good thing. Rodriguez was the head of the nursing home's family council and said several family members with loved ones at CABS called her to complain about having to leave the facility.

CABS is pretty eery now. The four-story nursing home still stands, but the lobby is dark. As though frozen in time, signs, posters and a trophy remain as artifacts. Light construction materials lay scattered in a patch of topsoil in front of the building. 

cabs nursing home bed stuy.JPG

A handwritten message above the door reads "WE NEVER HAD A CHOICE."

cabs nursing home