Throughout the year, I’ll be recounting my experiences with Dwayne Johnson. 2019 is gonna Rock.Read More
There's a petition circulating one of the world's many petition sites — this one is just called thepetitionsite.com — that urges Tinder, OK Cupid and Hinge to follow Bumble by banning images of guns in users' profile pictures.
"Guns are designed to kill. That is their only function," the petition says. "Should we be so desensitized to the sight of a killing machine that we think it's normal to see them while looking for love?"Read More
I hate to give this stupid, reckless notion any more oxygen, but look how fucking ridiculous this is:
But the problem with the stupid new fad of drinking unfiltered water is not that a handful of wealthy, post-science, anti-vaxxer loons will pay big bucks for repackaged, sewage-infused pond water. Sure, they are misguided narcissists (these random conspiracy theorists somehow know better than a century of science?), but these relative few will have easy access to cholera treatment when they inevitably drink shit.Read More
Budweiser now positions itself as both the drink of choice for the Everyman hypnotized by Classic American Mythology AND the self-conscious Hipster Artist.
Here is a still from a current Budweiser TV commercial:
And here is an example of a Budweiser advertising campaign evident throughout hipster North Brooklyn in which Budweiser tries to tap into the lo-fi PBR/nostalgia market:
But then here is Budweiser's more familiar and universal advertising campaign, in which they cultivate and exploit American patriotism:
And then we have Budweiser's old advertising standby. The classic "This Bud's For You" everyone-everywhere-deserves-a-Bud-slogan, which, as I write this, is projected onto the wall behind home plate in the top of the 9th inning of Game 7 of the World Series.
So to recap: Budweiser is for A) special people like you but not lazy people like them, B) all America-loving Americans and B) you and everyone else too because it's an inoffensive utilitarian inebriation potion.
Advertising that is all things to all people.